Valvoline™ & Haryana Steelers
The unstoppable Kabaddi team ready with the steely resolve to outperform competition
Gurgaon (July 24, 2017)
Valvoline is now the proud Associate Sponsor of Haryana Steelers - the new entrants in the Season 5 of Pro Kabaddi League – one of the biggest non-cricket sporting events in the country that has been constantly gaining popularity.
Highlighting the importance of the new initiative, Sandeep Kalia, CEO, Valvoline Cummins Pvt. Ltd. said, “We have always been on the lookout for the right associations that not only reflect our core brand values, but also capture the imagination of the market. We are glad to be part of the new Haryana Steelers team, which, like Valvoline, is all set to storm the game with unstoppable energy, and is managed with innovative techniques to deliver great performance”.
Building the young team, veteran coach Ranbir Singh Khokhar chose the seasoned left-corner defender Surender Nada, a famous local face, as the Captain and Mohit Chhillar, Haryana's youngest kabaddi icon, as his deputy. Together, the duo had won the PKL title two seasons ago for U Mumba. They form the most lethal corner combination. The team also has a number of high-scoring raiders such as Wazir Singh, a marquee player, Surjeet Singh, Sonu Narwal besides Thailand's Khomsan Thongkham & Kenya's David Mosambayi.
While the young team is quite confident of stealing the thunder right in its debut season, the team Valvoline is all set to unroll a major marketing blitzkrieg capturing the Unstoppable spirit shared both by Valvoline and Haryana Steelers. This will give the brand a great thrust to emerge as a key player in the engine oil and lubricants sector in India.
Valvoline is a pioneer in engine oils, having introduced its engine oils to the world in 1866. In its 150 years of existence, Valvoline has launched many ground-breaking innovations that changed the industry. It is widely recognized as the world’s first and most enduring lubricants brand. Today, with a presence across 140 countries, Valvoline is among the leading producers, distributors and marketers of high quality lubricants and specialized automotive, commercial and industrial solutions globally.
Cummins India Ltd. is India’s leading manufacturer of diesel engines and is among India’s largest exporters of engineering products. In India, Valvoline Cummins is one of the fastest growing lubricant companies.
For additional product and company information, please visit www.valvoline.com/en-indiaFor more information, please contact Amit Vashishtha, Valvoline Cummins Pvt. Ltd. Ph: +91 9953987073