Friday, December 03, 2021 4:00 PM

You Know

In 2020, for the first time in Valvoline’s history, one cohesive message was rolled out on a global scale. The Original Engine Oil campaign, proclaiming its status as America’s first engine oil brand and uniting 7 regions and over 50 countries with its simple, authentic, and powerful market positioning.

In 2022, Valvoline are introducing a campaign that returns to our historical roots but with an innovative twist - making our history modern.

YOU KNOW is our new campaign – it’s short, punchy and harkens back to the heritage the of “People Who Know” and “You Know What I Mean” campaigns. YOU KNOW is a modern conversational term used very naturally by the vast majority of the Australian population.

The campaign also honours the longstanding innovation of the company throughout its rich history. Touting the world’s first racing, first synthetic blend and first high mileage engine oils, Valvoline has consistently shown its focus on innovating and reinventing engine oil for the evolving automotive, commercial, and industrial customer needs.

“We’ve been at the forefront of many of the innovations in the engine oil category around the world. We constantly strive to make things run better and leverage our hands-on expertise for the benefit of our customers every day,” added Geoff Newson, Valvoline Sales and Marketing Director. “That’s why Valvoline has been trusted for more than 150 years.”

Valvoline has been in operation for over 155 years servicing the automotive aftermarket and a range of commercial industries. The Australian evolution of “The Original Engine Oil” campaign will reinforce the long and proud history Valvoline has within the marketplace. A key communication of the campaign will be the TV commercials that will be on screen from December 2021:

To learn more, visit

About Valvoline™

Valvoline Inc. (NYSE: VVV) is a global leader in vehicle care powering the future of mobility through innovative services and products for vehicles with electric, hybrid and internal combustion powertrains. Established in 1866, the Company introduced the world's first branded motor oil and over the years developed strong brand recognition and customer satisfaction ratings across multiple service and product channels. The Company operates and franchises nearly 1,600 service centre locations, and is the No. 2 and No. 3 largest chain in the U.S. and Canada respectively by number of stores. With sales in more than 140 countries, Valvoline's solutions are available for every engine and drivetrain, including high-mileage and heavy-duty vehicles, and are offered at more than 70,000 locations worldwide. Creating the next generation of advanced automotive solutions, Valvoline has established itself as the world's No. 1 supplier of battery fluids to electric vehicle manufacturers, offering tailored products to help extend vehicle range and efficiency.

™ Trademark, Valvoline or its subsidiaries, registered in various countries

℠ Service mark, Valvoline or its subsidiaries, registered in various countries

For further information, contact Valvoline Australia & New Zealand Marketing at