Iconic brand launches worldwide campaign to celebrate its position in automotive culture

Wednesday, June 24, 2020 1:40 AM

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Valvoline launched its “The Original Engine Oil” brand campaign, proclaiming its status as America’s first engine oil brand.

Dr. John Ellis founded Valvoline in 1866 when he discovered the lubricating properties of distilled crude oil, formulating the world’s first petroleum-based lubricant. Valvoline oil was officially trademarked in 1873.  Valvoline has been key part of the global landscape ever since and this role is at the center of the Original Engine Oil campaign.

“The campaign highlights Valvoline’s place as a pioneer and leader in the automotive industry,” said Jamal Muashsher, Valvoline, Senior Vice President, International. “Since our founding in 1866 and being the first trademarked engine oil brand, we have been keeping the world moving with innovative products and services in more than 140 countries across the globe.”

The campaign also honors the longstanding innovation of the company throughout its rich history. Touting the world’s first racing, first synthetic blend and first high mileage engine oils, Valvoline has consistently shown its focus on innovating and reinventing engine oil for the evolving automotive, commercial, and industrial customer needs.

“We’ve been at the forefront of many of the innovations in the engine oil category around the world. We constantly strive to make things run better and leverage our hands-on expertise for the benefit of our customers every day,” added Geoff Newson, Valvoline Sales and Marketing Director. “That’s why Valvoline has been trusted for more than 150 years.”

In Australia, Valvoline has been in operation for over 120 years servicing the automotive aftermarket and a range of commercial industries. The Australian “Original Engine Oil” brand campaign will reinforce the long and proud history Valvoline has within the marketplace. A key communication of the campaign will be the TV commercial that will be on screen from August 2020. For a sneak peek of the new commercial, visit: youtube.com/ValvolineAustralia