Valvoline Australia to Launch 2nd Annual Mechanics Month Campaign in March
Friday, February 19, 2021 3:55 AM
Valvoline launches the brand’s 2nd annual Mechanics Month in March, a global campaign to celebrate essential industry professionals who have keep the world moving.
This 31-day campaign will honour mechanics throughout multiple countries where the 150-year-old engine oil brand operates, including Australia, giving special thanks to mechanics’ ongoing, everyday service, especially during the COVID-19 pandemic.
“Throughout the COVID-19 pandemic, service centers and auto-repair shops across the globe have remained open and operational as essential services,” said Jamal Muashsher, Valvoline Senior Vice President, International. "It is especially important given the hardships of this past year to recognise these unsung heroes who not only keep each of us safe and on the road, but also keep other essential service workers moving to help those in need.”
During Mechanics Month, Valvoline will celebrate industry professionals through a digital campaign run with a competition giving away 50 Valvoline merchandise packs utilising social media activity, print, digital advertisements and unique partner collaborations to heighten appreciation for mechanics and how they have continued to deliver services through an unprecedented moment in history.
While essential, mechanics have had to change their normal routines to account for COVID-19. Business hours have fluctuated, extra sanitation measures inside vehicles have been implemented and onsite human interaction has been minimised greatly as many workshops have offered drop-off and pick-up services, no matter the location.
“We’ve proudly supported mechanics with a variety of programs throughout our brand history,” added Muashsher. “And due to the many changes, hardships, safety measures and overall alterations in how they’ve done their business in light of COVID-19, we want to pledge a more robust alignment of partnership and support — and encourage people across the globe to do the same.”
In Australia, Valvoline has continued to work hard to support workshops in such difficult times. Valvoline Australia employed safety measures to keep sales staff within arm’s reach, implemented new pack sizes to alleviate stock level issues on the workshop floor and introduced an innovative multi-application engine oil aiming to rationalise engine oil inventory. Valvoline would like to say thank you to all mechanics, whether automotive or heavy duty for keeping Australia moving. For more information on Mechanics Month, visit valvoline.com/en-australia/about-us/mechanics-month.